By A.J. Roan
Metal Tech News
Volkswagen to add Redwood bins to dealers
Hopes to contribute to overall recycling plan for EV batteries Metal Tech News – April 5, 2023
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Last updated 4/16/2023 at 7:10am
Redwood Materials Inc.
Participating Volkswagen dealerships will offer Redwood bins for easy and safe drop off of rechargeable batteries and consumer devices, including cell phones, laptops, tablets, cordless power tools, electric toothbrushes, wireless headphones, and old vacuum batteries.
After partnering together mid-2022, Volkswagen Group of America, Inc., has expanded its existing collaboration with Redwood Materials Inc. by adding Redwood recycling bins at participating Volkswagen dealerships to conveniently recycle rechargeable devices or lithium-ion batteries.
"Volkswagen's goal is to provide more accessible and more sustainable electric mobility for American drivers," said Andrew Savvas, executive vice president, chief sales and marketing officer, Volkswagen North American region. "By engaging our dealers, Volkswagen is providing access for consumers to contribute to sustainable mobility."
The initial collaboration began last year with a strategic deal for all Volkswagen and Audi electric vehicle battery packs and a shared vision to create a circular EV economy.
Read about the partnership at VW plants seed for Redwood EV recycling in the July 13, 2022 edition of Metal Tech News.
The consumer recycling program officially launches at 14 dealerships in time for Earth Day April 22, with a soft launch at the Volkswagen booth during the upcoming New York International Auto Show between April 5th to the 16th.
Additional dealerships will be added throughout the year, but those on the upcoming docket include:
• Findlay VW Henderson – Henderson, Nevada
• Flow Volkswagen – Wilmington, North Carolina
• Hall VW – Brookfield, Wisconsin
• Herzog-Meier VW – Beaverton, Oregon
• Lindsay VW – Manassas, Virginia
• Lindsay VW of Dulles – Sterling, Virginia
• Mission Bay Volkswagen - San Diego, California
• Reydel Volkswagen – Edison, New Jersey
• Reydel Volkswagen – Linden, New Jersey
• Sendell Volkswagen – Greensburg, Pennsylvania
• Street VW – Amarillo, Texas
• Tracy Volkswagen – Hyannis, Massachusetts
• Toms River Volkswagen – Toms River, New Jersey
• University VW – Albuquerque, New Mexico
• Mission Bay Volkswagen - San Diego, California
In addition to the consumer recycling stations at dealerships, Volkswagen brands also plan to introduce more than 25 new battery electric vehicles to American consumers through 2030, with the company aiming for 55% of its U.S. sales to be fully electric by that end-of-decade target.
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